Sundar Balakrishnan
Prof. P.V. (Sundar) Balakrishnan obtained his Ph.D. in Marketing from The Wharton School of the University of Pennsylvania. He also has an undergraduate degree in Engineering from I.I.T., a Masters' in Industrial Engineering from the University of Texas at Arlington, and another Masters' degree in Marketing from The Wharton School.
He is one of the members of the founding faculty of the Business Administration Program of the University of Washington, Bothell, and where he now is a full Professor. He has served in numerous administrative roles. He was the Acting Director of the Business Program from 1998 to 2000, where he was responsible for managing and running a business school involving both Strategic and day-to-day operational activities. He was previously on the Marketing faculty in the College of Business at The Ohio State University. He was most recently a visiting faculty member at the Graduate School of Business of The University of Chicago.
The substantive areas of Prof. Balakrishnan's research are directed toward studying Buyer-Seller Negotiations in the area of Industrial Marketing, Relationship Marketing, Retail Locational Decisions, New Product Management & Strategy. Prof. Balakrishnan has done the pioneering work in employing Artificial Intelligence methodologies such as, Neural Networks and Genetic Algorithms for addressing marketing problems. He is the developer of NEGOTIAT, a negotiation training simulator, and the co-developer of his own DSS software GENESYS and PRODLINE software for product line designs.
His research papers have appeared in Management Science, Journal of Consumer Research, Psychometrika, Decision Support Systems, Economics Letters, Organizational Behavior and Human Decision Processes, International Journal of Conflict Management, Journal of Direct Marketing, Industrial Marketing Management, Journal of Health Care Marketing, IEEE Transactions on Systems, Man and Cybernetics and the European Journal of Operational Research among others. He has presented his research at numerous conferences nationally and internationally. He also serves as a reviewer for many of the leading journals such as the Management Science, the Journal of Marketing and the Journal of Marketing Research. He was ranked as one of the best reviewers (in the top three) in 2005 and 2006 by Marketing Science. He is on the editorial board of Journal of Product and Brand Management and Psychology and Marketing. He is a member of INFORMS, and the American Marketing Association.
He was listed among the Top 300 most prolific management scholars in a 1997 INFORMS survey based on publications over a ten year period. He has been listed in MARQUIS' Who's Who in the MidWest, 23rd, 24th editions; Who's Who in the West, 26th edition; and recently in Who's Who in American Education, 8th edition, Who's Who in Finance and Business 35th edition; as well as in Who's Who in America, 58th & 59th editions and in the recent 2007 (61st) edition.
Prof. Balakrishnan has taught a number of different courses including New Product Marketing, Advanced Marketing Strategy, Marketing Research, Business Marketing, and Project & Operations Management. He has developed new and innovative courses including Marketing Management Laboratory and Artificial Intelligence and Marketing Decision Support Systems.
He has taught courses and students at all levels ranging from Undergraduates to Graduates. He has also conducted company seminars, after dinner speeches and taught in Executive programs in the United States, Europe, India, and Japan. He has received outstanding teaching evaluations from students at all levels. His recognitions for teaching excellence include being recognized as the Business Instructor of the Year (1995) by the UWB Undergraduate Business students; a multiple time nominee or finalist for the University's Distinguished Teaching Award (1997, 1998, 2005, 2006, and 2007). He was voted the Best Professor and graduation dinner speaker by the MBA students' class of 2004 and 2007.
telephone: (425) 352-5384
email: sundar@u.washington.edu
website: faculty.washington.edu/sundar
office: UW1 240