The Marketing concentration focuses on developing coordinated programs to successfully manage a company's relationship with its target customers in order to meet its strategic goals in a competitive environment. Students concentrating in marketing obtain a solid foundation in the basic disciplines essential for understanding consumer and organizational buying patterns. They also acquire practical experience in the application of these concepts and methods via hands-on courses and a capstone course. Many students who concentrate in marketing go on to work in brand management, sales, marketing research and consulting, and entrepreneurial ventures.
Twenty credits in 400-level marketing courses are required for the Marketing Concentration, including two required courses and two elective courses (five credits each).
All students in the Bachelors Degree Program start out in the introductory marketing course, BBUS 320 - Introduction to Marketing Management. This course is a prerequisite to all other Marketing courses in the program.
Minimum of two required.
Sundar Balakrishnan, Associate Professor
Ph.D., University of Pennsylvania, The Wharton School
Sandeep Krishnamurthy, Associate Professor
Ph.D., University of Arizona
Pete Nye, Associate Professor
Ph.D., Duke University
